23 October 2009
Picked when ripe – many retailers pick their fruit and vegetables before they are ripe so that they have a longer shelf life, this reduces the time the plant has to develop its flavour.
Tastiest varieties – there are so many varieties of each fruit and vegetable but supermarkets only stock a few, and they are selected for uniformity and shelf life – not taste.
Your own taste – with so many varieties to choose from you can grow varieties that suit your own taste and texture preferences. For example you can select which tomatoes to grow do you like a sweet tomato, one with a soft and thin skin or a super-refreshing variety?
The perfect temperature – to ensure fruit and vegetables survive their long journeys they are chilled, even those foods that like a tropical environment such as tomatoes – this reduces their flavour.


